The Rajnigandha effect

It is often said that advertising is a reflection of society . Advertisers may not have the best timing, but sometimes they do create an impact with their hyperboles. A case in point is the Rajnigandha ad which talked of an Indian business house buying out some entity similar to the East India company in an overdose of patriotism. But this is no longer some paan-chewing bravado but serious business. Indian companies are aggressively scouting for foreign acquisitions and cash rich houses like Tatas, Reliance and Birlas are at the forefront. Incredible India is going after global giants. With valuations at record levels due to the stock market boom some Indian companies are within striking ranges of really big ticket global cos. I wish some of this enthusiasm would rub off on the IT biggies like Infy, Wipro and TCS, its time they bought a management consulting firm to take on Accenture and IBM.