Is page 3 now page 1 ?

Well this is one of the tongue in cheek messages that stares at us from many a billboardof DNA , the newspaper to be launched by Zee and Dainik Bhaskar in Mumbai . And true to form, the newspaper which popularized Page 3 has done it. Yesterday on the front page of the oldest English newspaper in the country, we were treated to a snap of Mallika Sherawat in Cannes exposing a well endowed body. Fine we should celebrate the triumph of big over small, desi skin over videsi freckles, globalization of bodies ( why only give IT cos the privelege?) but do we have to do it on page 1? ..Beats me.