Yet another consulting yawn

Managed to read the lead chapter on a new upcoming book on consulting "The Art of Consulting: Gaining loyalty, Achieving profitability and Adding value as a consultant". What a bad title to begin with.

The lead chapter is "Dare to be different". Three factors(Why always 3 for consultants) are highlighted. "Fresh advice, lasting impact and constructive challenge" . Destructive challenge is probably shredding all those ppts once the client meetings are over. It has also defined a new five Ps for consultants " portfolio, productivity, pricing, pay and people'. How obvious. I wonder why such books should even be published.

Some fresh concepts with lasting lines please ?