Monday, May 30, 2005

Mall a Mall - All this week

The Great Mall Mania is on. As soon as a big retail mall like Big Bazaar opens in a locality, swarms of consumers swoop on it like locusts in a cane field. TheIndian consumerist soul repressed for decades finds its nirvana in the wide array of choices and freebies. This modern day Kumbh Mela goes beyond shopping and has significant social impact. Shivaji and I plan to dig deep into the mall culture and come up with our views and findings the whole of this week.
So stay tuned all this week for this unique attempt at colloborative blogging.
Why are malls so popular ?
How has our country suddenly changed from being one full of spiritual individauls who at the drop of a hat quoted ancient texts to scorn at the materialistic instincts of the rest of the world? Well, for the first time, so many of us can really afford it. But there are several other factors also. For instance, India is getting increasingly fashion conscious. Girls have stopped wearing their dad's shirts and trousers. Salwars are no more made for kangaroos but for homo sapiens. And the lettuce, broccoli and aspargus has made a quiet entry into the Indian kitchen through asparagus parathas and broccoli sambhar. The malls also offer the highest ratio of attractive faces per square feet compared to any other public space in India - so "Lech Mans" and "Lech Crofts" can have a ball. And for some, its just the pleasure of passing time in a clean air-conditioned place without being questioned.
But along with this gain comes the pain . See the complete post on ChutneySpears for the pain part.


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