Wednesday, June 08, 2005

Was "D" company the original Indian BPO

In "D" Deshu says to his muse ' Main aage se apna business London se karna chahta hoon ', signalling how sometimes evil forces innovate faster than good. He had got the strategy right, create a distinct brand which would evoke fear when somebody calls from the Company, just like "Hello madam I am calling from Citibank credit cards". So once the fear(brand) is built, the location is immaterial. Secondly, the Company also used labour arbitrage. How?
By using cheaper immigrant labour which keeps coming to Mumbai from Bihar and Bangladesh. Earlier sharp shooters had risen to a level of importance and went by names of Salim Hatela, Ismail Kurla , etc. and their bargaining power increased. The Company attacked this problem by using the cheaper labour and making them shoot at the head (Kanpatti pe). Remember Bhiku Mhatres stark dialogue when he gives the gun to Satya " Kaunsa tereko competition mein chalana hai". The shooter/worker becomes a mere cog in the wheel, easily accessible, easily trainable, easily disposable and damn cheap. Sab ganda hai par dhanda hai yeh...

2 Comments:

At 4:00 AM, Anonymous Dhruvank said...

Bahut sahi hai bidu....yeh concept apun log ne chalu kiya. Woh Deshu bolta hai na....London mein sab 'white' ho jayega. That BPO made full business sense to him. So do these...

 
At 4:34 AM, Blogger rnbresearch said...

I appreciate the labor you have put in developing this blog. Nice and informative.

 

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